Long the leader in the smoothest, tastiest non-dairy desserts, Cosmic Bliss came to us fresh on the heels of a rebrand and on the precipice of launching their grass-fed ice cream lines. The task? A new web experience as sweet as the products it touts.
Wine Cult
We redesigned and modernized the Wine Cult architecture to create a customized subscription model, built to capitalize on enthusiastic brand loyalty, capture recurring revenue and invite more traffic to Postino restaurants.
What We Did
Postino customers are insanely loyal, and to serve the ever-increasing demand for curated wines we upgraded Postino's Wine Cult subscription architecture to give people more options for how to enjoy Postino wines.
Challenge
Capitalize on Postino's enthusiastic brand loyalty by updating a monthly wine subscription that invites consistent traffic into the restaurants.
Insight
Wine Cult members don't just love wine, they worship it. And will continue to come back again and again to enjoy wine collections curated for them.
Approach
Modernize the subscription architecture by integrating Stripe, Contentful and Paytronix for a best-in-class user experience.
Outcomes
Annual Gross Volume YOY
32x
Result
An astounding increase in subscriptions — and restaurant traffic — beyond our wildest expectations.